Attract, Reassure and Retain Patients Through AI and Modern Communication

Digital communication has become an essential tool for developing the visibility and reputation of dental and orthodontic practices. Websites, local SEO, Google Business Profiles, patient reviews, Instagram, photo and video creation, and artificial intelligence now form a comprehensive ecosystem that enables practices to inform and reassure patients while building a relationship of trust.

This training course offers both a strategic and practical approach to practice communication, while taking into account its regulatory and ethical framework. Based on the recommendations of the French National Council of the Order of Dental Surgeons, participants will learn what they can communicate, which rules they must follow, and the best practices to adopt across websites, Google, social media, and other digital channels.

Combining theory with practical workshops, the day will also provide participants with the tools to build an effective content strategy, improve their search engine visibility, generate more patient reviews, create high-quality photos and videos, and use artificial intelligence to produce text, visuals, and digital content.

Each participant will leave with practical methods that can be implemented immediately, as well as a concrete action plan to develop a modern, effective communication strategy that complies with the professional requirements of the dental profession.